Bengaluru · India 🇮🇳
Roshan
Cariappa
A startup operator who moonlights as India’s most interesting podcast host, an occasional bluesman, and a writer.
Tap a star to travel
Eighteen years of building, breaking, and building again.
A founder who failed and learned, and a marketer who kept getting promoted. The credibility backbone under everything else.
- 2008
eLitmus
Trainee → Marketing Manager
Four years, three roles. Campus sales to his first real marketing seat.
- 2012
Content Consulting Inc.
Co-founder & Chief Consultant
The first leap out on his own.
- 2013–2017
Wolf Labs
Co-founder & CEO
Built digital assets for startups, then bet the company on a consumer app. Couldn't crack App Store discovery. Wound it down, let people go. “Quite humiliating,” in his words. The lesson stuck: pivoting is about small changes, not huge ones.
- 2014
Muzikali
Co-founder
A six-month music venture on the side. The blues were always in there.
- 2017–2024
Vymo
PMM → Director → VP, Marketing
Seven years and three titles. Sequoia & Emergence-backed SaaS now used by 350,000+ sales professionals across the world's banks and insurers. His defining run.
- 2025–2026
Seclore
Regional CMO, Asia & MEA
Category positioning, pipeline and enterprise GTM for a data-security company. “An incredible year.”
“You make me seem like a porcelain vase without any cracks. But I’m happy to talk about the cracks.”— My Worst Investment Ever, Ep. 350
A running commentary on the politics, policy and culture of India.
His most public identity. What began with an episode called “Namaste Trump” in February 2020 has become one of India's most serious long-form conversations — from geopolitics and defense to civilizational history.
The guest list reads like a who’s who.
Recorded with co-hosts Sharan Setty, Rohit Jayaraman, Aashish Chandorkar and Nirav Kanodra, among others.
Byte-sized wisdom for the people actually building.
The other podcast — founder interviews and a weekly roundup of the Indian startup ecosystem, co-hosted with Gunjan Saha. Where the operator turns his eighteen years into questions.
Two formats
- Founder interviews — operators and investors from across the Indian startup ecosystem, on GTM, enterprise SaaS and the messy middle.
- Weekly roundup — the news that moved Indian startups this week, decoded in minutes.
Recently on the roundup
Before the microphone, the page.
Marketing leadership, strategic HR, and the zero-to-one journey — written down across a decade for the people who read to think.
“Roshan has done the zero-to-one journey multiple times over the last twelve years — as an operator and a founder.”— from his People Matters bio
And then, quietly, he picks up a guitar.
The secret room. Under the name Cary, Roshan writes and sings the blues — the 2017 album is a different man entirely, and it deserves the same respect as everything above.
Vocals, guitar, songwriting — all him. It’s blues in the singer-songwriter tradition: unhurried, honest, a little cracked in the way the good ones are.
The same person who dissects UPI policy and enterprise GTM also sat down and made a record. That contradiction isn’t a footnote — it’s the whole point.